Marketing To Partners

Don’t build links. Build relationships

How do you stand out from the rest of your competition and build a mutually beneficial relationship with your partners?
Focus on engaging partners so they see the value of doing business with you.

Engage with the Right Partners

Typically, most of your partners, based on their size, would be working with anywhere between 5 – 20 number of other vendor programs every quarter. To-partner marketing allows you to stay at the forefront of your partners’ minds.

A well designed and resourced “marketing to partner” program is essential to drive alignment. Programs are fundamentally a set of business rules with matching requirements and benefits to help to guide distributors and partners as to what to do, how to do it, and where to invest

Partner Communication

Timely and contextual communication is critical to effective partner engagement.

Thoughtful, branded content provided through email marketing, newsletters, social media channels, and more will educate your partners on your company’s voice, services, and products.

Be helpful by providing product line updates, sales and training materials and other updates by stage and location at precisely the right time. Your partners will feel supported and be better positioned to convert opportunities into sales.

Partner Profiling and Segmentation for Recruitment

Whether you are trying to recruit new partners or onboard existing partners to your new channel program, engage with the right partner and learn to “speak the partners’ language” and deliver messages and execute campaigns that resonate with your partner’s needs and business metrics.

Before you even start pushing messages to announce any new programs to your partners, it is essential to do an in-depth assessment to understand which channel partners have the potential to deliver the strongest performance now and in the future.

Make Your Channel’s Life Easy

The goal is to help channel partners sell your products and services. Simple, easy, direct, and quick are the watchwords.

Provide a one-stop repository and / or helpdesk for all your sales kit, promotional kit and marketing kit. Maximize learning opportunities through free online courses. Simplify your rebates and mdf process so that more partners can apply. Offer strong incentives and rewards to performing partners so that they stay motivated.
Make yourself easy for your channel partners to do business with.

Let us answer your questions.
We are with you in this journey, every step of the way.