Get it right, and co-marketing can be a brilliant way to grow your channel sales, build your audience and generate qualified leads. Best of all, by promoting a shared offer that benefits both you and your partner, you’ll see big results with less work as you share the load. The needs and buying preferences of a SMB end user are very different from that of a larger enterprise customer.
Therefore, the skills and business models of partners and their distributors targeting these different customers will vary considerably, and of course so will the vendors’ requirements.
A well designed and resourced partner program is essential to drive alignment.
Programs are fundamentally a set of business rules with matching requirements and benefits to help to guide distributors and partners as to what to do, how to do it, and where to invest.
At Satisfic, we approach any co – marketing campaign by developing a model that provides a structured, objective methodology and a data – guided approach to make programs highly successful.
Products/services, target customers and target customer needs change over time, and so should the definition of an ideal partner profile.
Our partner profiling team would provide you detail partner firmographics that matters:
Our team of database analyst would learn from every partner interaction and experience and continually improve the accuracy of the criteria in the model. We would work with you to do an in-depth assessment to understand which channel partners have the potential to deliver the strongest performance now and, in the future,
You could be a BIG brand. However, you need to understand that when you are planning a digital marketing strategy for your channel, you need to consider that most of your partners are small organizations. You need to think through how could a small/medium company introduce their solution to the market and convince potential buyers to even consider to try out their solutions.
You also need to consider that the marketing tactics that works in India may not work in Japan market or as a matter of fact not even in China or Thailand. The Satisfic team would work with you and your partners to discover what are your partner’s best opportunities to position your brand in front of the target audience.
Search engines, social media or content offer an incredible opportunity to reach the target audience. However, in order to effectively leverage social channels, our team would work with you to uncover five aspects of your customers and the market:
We don’t implement random marketing strategies. We Identify and select the most effective marketing channels we can use to increase your online visibility and reach prospecting customers.
We do it in 3 steps:
We can help your partners to execute successful email marketing campaigns. We would provide:
Whether it’s a highly focused microsite or just a simple landing page to attract inbound traffic, we offer:
With so many steps, people and touchpoints involved in webinar marketing programs, maintaining an efficient flow of milestones and accurate project information is absolutely critical. Our team of experts would provide
We’ve successfully managed event programs for partners across a wide range of industries. Our event specialist can support the entire event lifecycle from:
We offer a fully integrated approach to search engine marketing which looks at the bigger picture to exceed your business requirements. As a part of our SEM services, your partners would receive:
Our Social Media Marketing is designed to keep you in control of your co-branded messages across various social media networks. We can help your partners connect with end customers via:
Direct mail is regaining favor as a b2b marketing tool because it can be highly targeted. Satisfic has helped countless businesses like yours to meet their marketing goals with custom direct mail solutions. Whether it’s a postcard, invitation or flyer, Satisfic offers the following services
existing clients, our BDEs are experts at engaging in meaningful interactions with senior-level decision makers. We work with you to develop and execute lead generation campaigns to meet your specific objectives and build your sales pipeline. We offer:
Learn from Satisfic experts about various aspects of Co- Marketing Program
Learn how Satisfic team setup, launched and executed a successful co-marketing program
Learn how you can effectively execute a co-marketing program
Let us answer your questions.
We are with you in this journey, every step of the way.