The role
In the role of Asia Account Based Marketing (ABM) & Industry Marketing Manager for Enterprise Accounts, you are responsible for planning, developing, executing and optimizing Account Based Marketing experiences (1-1 & 1-few) that deliver bookings & pipeline for the enterprise business. The role will support the client’s Asia Field Marketing team and will partner closely with Asia field sales & marketing, regional teams including campaign/content, events/exec engagement, digital and production teams. The role will be focused around their top Transformation accounts as well as key Industry cluster programs for FSI, Manufacturing & Telco.