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Asia ABM & Industry Marketing Manager

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Location : Singapore
Req ID: Contract position (For a project with Adobe)
Work Experience : 8+years
Overview
We are looking for an ABM & Industry Marketing Manager to support a client project with Adobe.
The challenge
Our client sees that the Asia Digital Experience market is growing quickly, and needs hardworking team members who can help create amazing world-class customer experiences that will help them successfully acquire, grow & retain customers.
The role
In the role of Asia Account Based Marketing (ABM) & Industry Marketing Manager for Enterprise Accounts, you are responsible for planning, developing, executing and optimizing Account Based Marketing experiences (1-1 & 1-few) that deliver bookings & pipeline for the enterprise business. The role will support the client’s Asia Field Marketing team and will partner closely with Asia field sales & marketing, regional teams including campaign/content, events/exec engagement, digital and production teams. The role will be focused around their top Transformation accounts as well as key Industry cluster programs for FSI, Manufacturing & Telco.
What you’ll do
We need an Account Based Marketing and Industry Marketing Manager who will drive the following areas:
Planning:
  • Develop annual ABM Marketing strategy & programs and quarterly plans to deliver Marketing Bookings & Pipeline goals aligned with customer needs & sales objectives.
  • Partner with Field Sales & Marketing to build ABM marketing programs that deliver on their specific briefs in partnership with internal ABM COE & external ABM agencies.
  • Build & own the quarterly execution project plan to deliver key programs through-out the quarter in partnership with country field marketing managers across the region.
  • Ability to work with agencies & research vendors to provide insight to guide the Account Plans & ABM strategy.

Campaigns:

  • Partner with field & regional marketing teams to understand customers to design & deliver amazing experiences that deliver measurable results in each customer segment.
  • Work closely with sales to motivate account executives to invite customers, participate in programs and ensure strong follow-up to deliver campaign objectives.
  • Develop personalized messaging & assets to drive 1:1 and 1:few industry marketing programs in partnership with matrixed organisations around the global.
  • Project manage the end to end deliver of key local programs including Briefing, Targeting, Content, Marketing Automation Execution, Analytics/reporting etc.
  • Coordinate a wide mix of marketing tactics including Events (virtual, F2F, 3rd party), Exec (roundtables, hospitality, immersive experiences), ABM personalized experiences.
  • Look for opportunities to scale the unscalable ABM in planning, content, social etc and implement new processes & best practices to continually raise the bar.

Results:

  • Responsible for delivering results on each program including the insights, analysis, reporting & communication of campaign results to the broader team.
  • Introduce innovative new marketing approaches, processes and optimization techniques to better connect with customers in meaningful ways and thereby achieve results.
  • Automate Event workflows to streamline end to end process to ensure a high quality experience for customers & internal teams & enable scale across Asia.
  • Manage ABM budgets & return on investment of programs
What you need to succeed
  • 8 years+Experience in B2B enterprise marketing with proven ability to own & drive ABM Best Practices
  • Strategic & results driven marketer delivering growth in our key accounts & industries.
  • Relevant University degree – Business, Commerce etc
  • Preferably experienced in the technology or software industry (knowledge of Adobe products preferred).
  • At least 2 years of Account Based Marketing experience leading process for key accounts with proven experience developing account strategy, plans, tactics that deliver results.
  • Proven success in delivering best of breed marketing strategies including Digital, Webinar, Events, Account based marketing experience
  • Multi-language highly sought after. English, Chinese preferred – lower priority Korean.
  • Outstanding leadership, interpersonal communication and experience working across matrix organizations & in remote working environment.
  • Exceptional ability to build a strategy, project manage, multi-task, delegate and prioritize work to deliver to growth goals.
  • Strong numeric skill set, able to analyse data, understand trends & measure success of programs in order to optimise results.
  • Resourcefulness and ability to anticipate issues and work through them, proactive nature
  • Ability to be flexible to thrive in a fast-paced and constantly evolving environment.
  • Excellent written and verbal communication & interpersonal skills
  • Experience working in an international, Asia wide organization preferred.
Please send your resume to hr@satisfic.com. Satisfic is an equal employment opportunity employer.

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