Location : Singapore Req ID: Contract position (For a project with Adobe) Work Experience : 8+years
Overview We are looking for an ABM & Industry Marketing Manager to support a client project with Adobe.
The challenge Our client sees that the Asia Digital Experience market is growing quickly, and needs hardworking team members who can help create amazing world-class customer experiences that will help them successfully acquire, grow & retain customers.
The role In the role of Asia Account Based Marketing (ABM) & Industry Marketing Manager for Enterprise Accounts, you are responsible for planning, developing, executing and optimizing Account Based Marketing experiences (1-1 & 1-few) that deliver bookings & pipeline for the enterprise business. The role will support the client’s Asia Field Marketing team and will partner closely with Asia field sales & marketing, regional teams including campaign/content, events/exec engagement, digital and production teams. The role will be focused around their top Transformation accounts as well as key Industry cluster programs for FSI, Manufacturing & Telco.
What you’ll do We need an Account Based Marketing and Industry Marketing Manager who will drive the following areas:
Develop annual ABM Marketing strategy & programs and quarterly plans to deliver Marketing Bookings & Pipeline goals aligned with customer needs & sales objectives.
Partner with Field Sales & Marketing to build ABM marketing programs that deliver on their specific briefs in partnership with internal ABM COE & external ABM agencies.
Build & own the quarterly execution project plan to deliver key programs through-out the quarter in partnership with country field marketing managers across the region.
Ability to work with agencies & research vendors to provide insight to guide the Account Plans & ABM strategy.
Partner with field & regional marketing teams to understand customers to design & deliver amazing experiences that deliver measurable results in each customer segment.
Work closely with sales to motivate account executives to invite customers, participate in programs and ensure strong follow-up to deliver campaign objectives.
Develop personalized messaging & assets to drive 1:1 and 1:few industry marketing programs in partnership with matrixed organisations around the global.
Project manage the end to end deliver of key local programs including Briefing, Targeting, Content, Marketing Automation Execution, Analytics/reporting etc.
Coordinate a wide mix of marketing tactics including Events (virtual, F2F, 3rd party), Exec (roundtables, hospitality, immersive experiences), ABM personalized experiences.
Look for opportunities to scale the unscalable ABM in planning, content, social etc and implement new processes & best practices to continually raise the bar.
Responsible for delivering results on each program including the insights, analysis, reporting & communication of campaign results to the broader team.
Introduce innovative new marketing approaches, processes and optimization techniques to better connect with customers in meaningful ways and thereby achieve results.
Automate Event workflows to streamline end to end process to ensure a high quality experience for customers & internal teams & enable scale across Asia.
Manage ABM budgets & return on investment of programs
What you need to succeed
8 years+ Experience in B2B enterprise marketing with proven ability to own & drive ABM Best Practices